Apollo.io vs Lusha: Which Is Better in 2026?
An honest, side-by-side look at pricing, data, sending and fit, plus the lifetime alternative that replaces the recurring bill of both.
Apollo.io: $49-149/user/mo vs Lusha: $36-59/user/mo
Skip both bills, try GetleadOne-time payment from $9.90 · 30-day money-back guarantee
Feature by feature
Apollo.io vs Lusha, side by side
Based on publicly listed plans and features, July 2026. Verify current details on each vendor's site.
Apollo.io
4.5/5 · $49-149/user/moApollo is data-first: one of the largest native databases here, plus a dialer, sequencing and buying-intent signals on higher tiers. The catch is credit-based, per-seat pricing that makes an active seat cost far more than the sticker.
- Large native B2B database
- Dialer plus email in one platform
- Buying-intent signals on higher tiers
- Credit-based exports run out fast at volume
- Per-seat pricing scales the bill
- Deliverability is not its strength
Lusha
4.3/5 · $36-59/user/moLusha is the reveal button: a browser extension that surfaces emails and direct dials on LinkedIn profiles, backed by a searchable database. It is credit-metered per contact reveal, so active prospectors burn through allowances quickly and phone credits cost extra.
- Excellent LinkedIn extension workflow
- Strong direct-dial phone coverage
- Fast one-click reveals
- Credit-based reveals drain fast at volume
- No sending or warm-up, data only
- Bulk workflows gated to higher tiers
Decision guide
Which one should you pick?
Choose Apollo.io if...
- You build lists from ICP filters, not individual profiles
- You want data and outreach in one subscription
- Bulk volume matters more than per-contact depth
Choose Lusha if...
- Your reps live inside LinkedIn all day
- Direct-dial phone numbers drive your motion
- You want the fastest possible single-contact lookup
The third option: skip the subscription entirely
Both tools above bill monthly, and neither covers the full workflow alone. Getlead bundles the lead database, SMTP verification, cold email sending and warm-up in one lifetime license from $9.90.
Full breakdowns: Getlead vs Apollo.io · Getlead vs Lusha
2,400+ teams. Real results.
“Replaced Apollo overnight. Reply rate went from 2% to 14% in week one. Wish I found this sooner.”
"I sent 300 emails on day one. By week 2 I had a closed deal. The verification alone is worth it."
“47 demos booked in 30 days. The unlimited sending is a game changer, I used to pay $300/mo for half this.”
FAQ
Apollo.io vs Lusha questions
Is Lusha cheaper than Apollo?
Entry prices are similar ($36-59 vs $49-149 per user per month) and both meter usage with credits. Apollo includes sequences and a dialer; Lusha is data-only, so total stack cost usually favors Apollo.
Which has better phone numbers?
Lusha's direct-dial coverage is its differentiator. Apollo has phones too, but they consume credits fast.
Can either send cold email?
Apollo has native sequences. Lusha has no sending layer at all, so it always pairs with another tool.
What replaces both for email outreach?
Getlead: 420M+ persona-searchable contacts, SMTP verification and 300K monthly sends for a one-time $9.90, with no reveal or export credits.