Solar Lead Generation Beyond Door-Knocking
Aggregator leads cost up to $150 and cancel half the time. Commercial roofs, channel partners and portfolio owners are a direct-outreach game, and almost no installer plays it.
See plansPlans from $19.90 a month · 50,000 leads/month · 14-day money-back guarantee
Residential solar runs on $30 to $150 aggregator leads that cancel half the time, and door crews that cost thousands per closed deal.
Meanwhile the deals with real kWh, commercial and industrial roofs, change hands through direct relationships: facility owners, portfolio managers, and the roofers who refer work.
C&I projects go to the installer who knew the building owner before the RFP.
C&I prospecting
Find the roofs with real payback math
Manufacturers, cold storage, schools and warehouses with daytime-heavy usage. Filter by industry and region, get the facility decision maker with a verified email, and pitch before the RFP exists.
Market reality
What solar leads cost in 2026
Solar customer acquisition is among the most expensive in home services. Here is the current menu.
One aggregator lead costs 3 to 15 times the entire tool. PPC data: Semrush, July 2026.
The acquisition problem
Why solar customer acquisition eats the margin
Aggregator leads cancel
Shared solar leads run $30 to $150, get shopped to several installers, and a huge share cancel after the first site visit. The math barely closes.
Door-knocking does not scale
Canvassing crews cost thousands per closed deal in commissions and churn, and every neighborhood has already been knocked twice this quarter.
Commercial deals never hit the market
C&I projects go to the installer who knew the facility owner before the bid. Without direct outreach, you only see deals after a competitor shaped them.
Is this you?
Built for installers done with burned lead budgets
Aggregator leads cancel on you
Half the appointments evaporate after the first site visit and the fee stays paid.
Door knocking stopped scaling
Every neighborhood has been hit twice this quarter and crew churn eats commissions.
You want commercial projects
Facility owners with high daytime usage, reachable by verified email today.
Partners would change everything
One roofer relationship feeds installs for years. It starts with outreach.
The utility-math email
Open with their rate escalation, not a green pitch
Commercial buyers respond to numbers. A short email anchored in their building type's usage profile and payback window gets replies that a generic solar pitch never will.
The channel
How installers open commercial deals in three moves
List the energy-hungry buildings
Filter by industry and building type where usage is high and daytime-heavy: manufacturing, storage, retail chains, schools.
Lead with the utility math
Open with the rate escalation and payback story for their building type, not a generic green pitch. Numbers get replies.
Nurture until the budget cycle
Stop-on-reply sequences and periodic check-ins keep you positioned for the fiscal year when the project gets funded.
Flat monthly pricing
One solar appointment costs up to $300. Unlimited prospecting costs $19.90.
Redirect one lead's budget into owning the channel. Scrape commercial roofs and referral partners, verify the emails and run sequences that put you in the deal before the bid goes out.
2,400+ teams. Real C&I pipelines.
“Solar lead generation through brokers was bleeding us. Direct outreach to facility directors opened two 500kW+ conversations in the first month.”
“We pulled every warehouse and cold storage operator in two states. Sequences booked meetings with 9 property portfolios.”
“We used the scraper to build a referral network of 30 roofers and electricians. Steadier than any lead vendor we have used.”
“Property and facility managers again. 5 site contracts signed since January.”
“Two sequences run permanently. Calendar full through spring with discovery calls.”
“SMB owners by region and size. 89 qualified conversations logged last month in the CRM.”
FAQ
Solar lead generation questions
How much do solar leads cost?
Shared residential solar leads run $30 to $150, exclusive appointments $150 to $300, and fully loaded door-to-door acquisition often exceeds $2,000 per closed sale. Commercial prospecting through direct outreach costs a fraction of that: Getlead is a flat $19.90 a month license with unlimited scraping and sending.
How do solar companies get commercial leads?
By reaching facility owners and property managers directly, before projects go to bid. Build a list of high-usage buildings in your territory, verify decision-maker emails and send outreach anchored in utility rates and payback for that building type. C&I deals are relationship deals, and email starts the relationship at scale.
Is buying solar leads worth it?
Usually only as a bridge. Shared leads cancel at high rates and train customers to price-shop, and the vendor owns the pipeline, not you. Installers with durable growth run their own channels: referral partnerships with roofers and electricians plus direct commercial outreach. Both are list-and-email problems Getlead solves.
What is the best lead source for solar installers in 2026?
A mix: referral partners for steady residential flow and direct outreach for commercial projects. Both compound over time, unlike purchased leads that reset to zero every month. Verified email outreach is the cheapest way to open both channels.