Agencies charge $2,000 to $15,000 a month plus setup and a 3 month minimum. Getlead runs the same pipeline for $697 a month, with 36 pre-warmed mailboxes included.
1,000 leads free, no card. Payments are non-refundable, so try first.
The cost
Same comparison, two ways: what you pay in year one, and what you are locked into before you can walk away.
First year total
12 months of fees plus setup
Committed before you can leave
Minimum term plus setup
Agency ranges are third-party estimates from Leadium and IntentSignal, checked September 2026. An agency also supplies people; this compares the bill, not the headcount.
The work
Most of a retainer pays for repeatable work. Two jobs stay with you, and we say which.
The writing, sending, follow-ups and reply sorting are the AI SDR included in Unlimited Outbound.
Pricing models
Four models, each shifting risk differently. Ranges are labelled official or third-party.
A flat monthly fee for a team and a process.
You pay for each meeting that is held.
You pay for each lead the agency calls qualified.
A smaller retainer plus a fee per meeting.
At 10 meetings a month
Each range multiplied out. Pay per lead is 10 qualified leads, which is not the same as 10 meetings.
Getlead does not sell meetings. The flat fee buys the machine; how many meetings it produces depends on your list and offer.
The full breakdown, with hidden costs and how to read a quote, is in cold email agency pricing.
Ownership
Domains, mailboxes and lists are the assets outbound builds. Ask any agency where they live.
Honest fit
Software replaces the repeatable work, not the person who owns the pipeline.
Do you know who you sell to and what you offer them?
An agency's strategy work is worth paying for first.
Is email the channel, rather than cold calls or LinkedIn?
Phone-led outbound needs SDRs who dial.
Can someone answer interested replies and take the meetings?
Without that person, meetings go cold either way.
Three yeses: run it yourself
You already hold the parts an agency cannot automate. The rest is what the AI SDR runs.
“My three SDRs share one license instead of three Apollo seats. 31 meetings last month and the data is cleaner.”
“Skeptical about the flat price, honestly. Landed my first client in 11 days and never looked at the competition again.”
“The niche filters are the secret. Tight list of 400 ops leaders, personalized opener, 6.4% reply rate on the first run.”
“We resell lead gen but never did our own. Three months of sequences brought 5 retainer clients. Physician, healed.”
“Outbound through Getlead cut CAC by half versus our paid channels. The CRM handoff to sales is seamless.”
“We torched a domain with another sender before this. The built-in warm-up saved our domain and deliverability recovered in three weeks.”
FAQ
Most cold email and appointment setting agencies charge a retainer of $2,000 to $15,000 a month, according to industry estimates, plus a setup fee of $3,000 to $5,000 and a minimum term of about 3 months. Pay per meeting deals run $300 to $600 a meeting. Named examples: B2Bmeetings lists $4,500 to $10,500 a month and SalesRoads $11,950 per 4 weeks for one SDR.
Appointment setting retainers run $3,000 to $15,000 a month (third-party estimate). Pay per meeting pricing is usually $300 to $600 a meeting, and $600 to $1,500 or more for C-suite meetings. Hybrid deals combine a $2,000 to $4,000 base with $150 to $400 a meeting.
Running outbound in-house on software that does the agency's repeatable work: list building, verification, writing, sending from warmed mailboxes, follow-ups and reply sorting. Getlead Unlimited Outbound does that for $697 a month with 36 dedicated pre-warmed mailboxes included, and you keep strategy and the sales calls.
It can be when nobody on your team can own outbound, when you need phone or LinkedIn outreach, or when your ICP still needs testing. It is harder to justify when you already know your buyer and only need volume, because the retainer mostly pays for work software now runs.
No. There is no calendar integration. When a lead replies with interest, the reply includes your booking link, and the prospect picks a time on your own calendar tool.
They are dedicated to your account: their own domains, their own warm-up history, never shared with another customer. Getlead provisions and manages them, so nothing is yours to set up, and they stay live until the end of your billing period if you cancel. If you want the domain and admin account registered to you, pre-warmed mailbox packs transfer both.
No setup fee and no minimum term. It is $697 a month per block, billed monthly, and you can cancel anytime from billing settings. Payments are non-refundable, so start with the 1,000 free leads first.
Define who you sell to, write the offer, watch the first campaign, answer interested replies and take the meetings. Everything between the list and the reply runs on its own.
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