5,000+ outbound teams
Paste your website. Getlead picks your buyers, verifies the decision maker, writes every email and answers the replies with your booking link.
From $30 · $0.03 per email sent · No setup fee · No minimum term
Illustrative workspace with demo data. Your plan is built from your own website.
A lead generation agency finds prospects who fit your ideal customer profile, contacts them by email, phone or LinkedIn, and hands you interested leads or booked meetings. Most charge a monthly retainer of $2,000 to $15,000, a pay per meeting fee of $300 to $600, or a mix, usually with a setup fee and a 3 month minimum.
How agencies bill
Example month one invoices at mid-range published prices, ten meetings or leads. Click the source on each.
Retainer
Pay per meeting
Pay per lead
Hybrid
The same month on Getlead
Calculator
Set your meeting target and your own assumption. Nothing here is a promise of results.
Agency figures are published third-party ranges, checked September 2026. Getlead charges per email sent, not per meeting, so a weaker offer needs more emails per meeting. Setup fees and minimum terms are left out of the per meeting number.
Same eight jobs
Seven of the eight now run on their own. Taking the call is still yours, and should be.
Replies are answered by the AI SDR, and sending runs on pre-warmed mailboxes, so there is no warmup wait.
The first weeks
An agency needs a kickoff and warm domains before it can send. Getlead's mailboxes are already warm.
Named agencies
Their own pricing pages. The terms matter as much as the monthly number.
Honest fit
Comparing outbound email agencies only? See the cold email agency breakdown, or read the B2B lead generation guide.
Pricing
Start with $30, that is 1,000 emails. Nothing else to buy.
Seeing your plan is free · Credit never expires · Secured by Stripe
Sending thousands a day? Unlimited Outbound is $697 a month, no per-email fee. Talk to the founder →
Prefer to run your own tools? See the lead generation tool.
FAQ
Industry estimates put retainers at $2,000 to $15,000 a month, plus a setup fee of $3,000 to $5,000 and a minimum term of about 3 months. Pay per meeting deals run $300 to $600 a meeting and pay per lead $200 to $500 a qualified lead. Named examples: B2Bmeetings lists $4,500 to $10,500 a month and SalesRoads $11,950 per 4 weeks for one SDR (checked September 2026).
The terms overlap. An agency usually runs outreach for you with its own team and charges a retainer or per result. A lead generation company can also mean a data or software provider that sells contacts or the tool to reach them. Getlead is the second kind, but it runs the outreach too: you pay per email sent instead of a retainer.
It can be when nobody on your team can own outbound, when you need phone or LinkedIn outreach, or when your offer still needs testing by people who have done it before. It is harder to justify when you already know your buyer, because most of the retainer pays for list building, writing and sending that software now runs.
Four models: a monthly retainer, pay per meeting, pay per qualified lead, and a hybrid of a smaller retainer plus a fee per meeting. Most add a setup fee for domains, mailboxes and strategy, and many ask for a 3 month minimum or a pilot period before you can leave.
You add credit from $30 and every email that actually goes out costs $0.03. There is no retainer, no setup fee and no contract. At 23,233 or more emails a month, Unlimited at $697 a month is the cheaper plan, with 1,080 sends a day per block.
No. You pay for emails sent, not for results, so the risk sits with you, and so does the saving. Replies depend on your offer and your market. What Getlead controls is the targeting, the verified list, the writing and the sending, and you see every email before it goes.
When a lead replies with interest, Getlead answers with your booking link and the prospect picks a time on your calendar tool. There is no calendar integration, and you take the call yourself, the same as with an agency.
An agency typically needs a kickoff, a strategy phase and two to four weeks of domain warmup before the first send. On Getlead you paste your website, the plan is ready in about 60 seconds, and after you add credit the first campaign waits one hour in review and then sends from mailboxes that are already warm.
Paste your website. The segments, the people and the first emails are built before you pay anything.
Seeing your plan is free · From $30 to send · Secured by Stripe
