★

4.0Trustpilot

★

4.6G2

Outbound Lead Generation. From Market to Meetings.

Pick the companies, find the person who signs, verify the address, write to each one and book the replies. Getlead runs every stage for you.

Rather talk first? Speak to the founder

From $30 · $0.03 per email sent · No subscription · Pause any day

app.getle.ad/ai-gtm/pipeline

Outbound pipeline, first 30 days

US freight brokerages · VP Operations · email first

Illustrative

Companies matchedfit the profile2,400

Decision makers found91% of companies2,180

Verified valid43.4%, our measured rate946

First emails sentone per person946

Replies3% assumed28

Meetings bookeda quarter of replies7

Cost of the month

$28.38

946 emails x $0.03

Removed before sending

1,234

invalid, catch-all or unknown

Next meeting

Thu 14:00 · Dana Reyes

Booked from a reply, on your link

Illustrative pipeline with demo data. The verified share is our measured rate; the reply and booking rates are assumptions.

★ Trustpilot

Rated 4.0/5 · 224 reviews

★

✓ Verified· May 2, 2026

“Replaced Apollo overnight. Reply rate went from 2% to 14% in week one. Wish I found this sooner.”

Natasha B.

Founder, B2B SaaS

★

✓ Verified· May 2, 2026

“Replaced Apollo overnight. Reply rate went from 2% to 14% in week one. Wish I found this sooner.”

Natasha B.

Founder, B2B SaaS

★

✓ Verified· Apr 28, 2026

"I sent 300 emails on day one. By week 2 I had a closed deal. The verification alone is worth it."

Carlos V.

Sales Lead, Series B

★

✓ Verified· Apr 20, 2026

“47 demos booked in 30 days. The unlimited sending is a game changer — I used to pay $300/mo for half this.”

James O.

Head of Growth, Agency

★

✓ Verified· Apr 14, 2026

"Replaced Apollo + Instantly + a CRM with one tool. Saved $400/mo and paid for itself in the first week."

Sophie L.

Outbound Lead, B2B

★

✓ Verified· Mar 31, 2026

“The SMTP verifier is insane. Zero bounces on 2,000 sends. Inbox placement went through the roof.”

Ryan K.

Consultant, RevOps

★

✓ Verified· Mar 19, 2026

“Set up my first campaign in under 20 minutes. Got a reply the same day. Incredibly fast.”

Amara N.

Freelancer, Digital Mktg

★

✓ Verified· Feb 28, 2026

“12 calls booked in the first week alone. No other tool has come close to that ROI.”

Tyler W.

Co-founder, B2B SaaS

★

✓ Verified· May 2, 2026

“Replaced Apollo overnight. Reply rate went from 2% to 14% in week one. Wish I found this sooner.”

Natasha B.

Founder, B2B SaaS

★

✓ Verified· Apr 28, 2026

"I sent 300 emails on day one. By week 2 I had a closed deal. The verification alone is worth it."

Carlos V.

Sales Lead, Series B

★

✓ Verified· Apr 20, 2026

“47 demos booked in 30 days. The unlimited sending is a game changer — I used to pay $300/mo for half this.”

James O.

Head of Growth, Agency

★

✓ Verified· Apr 14, 2026

"Replaced Apollo + Instantly + a CRM with one tool. Saved $400/mo and paid for itself in the first week."

Sophie L.

Outbound Lead, B2B

★

✓ Verified· Mar 31, 2026

“The SMTP verifier is insane. Zero bounces on 2,000 sends. Inbox placement went through the roof.”

Ryan K.

Consultant, RevOps

★

✓ Verified· Mar 19, 2026

“Set up my first campaign in under 20 minutes. Got a reply the same day. Incredibly fast.”

Amara N.

Freelancer, Digital Mktg

★

✓ Verified· Feb 28, 2026

“12 calls booked in the first week alone. No other tool has come close to that ROI.”

Tyler W.

Co-founder, B2B SaaS

383,368

B2B addresses we verified over SMTP

23.9%

of raw addresses were invalid

16.7%

sat on catch-all domains

0.51%

bounce once lists were verified

What is outbound lead generation?

Outbound lead generation is finding companies that fit your ideal customer profile, identifying the person who signs, and contacting them first, by email, phone or LinkedIn, instead of waiting for them to find you. It turns a market list into replies and booked meetings, and it works on the day you start rather than after months of content.

Outbound

You choose the buyer and start the conversation. Replies can come in the first week.

Inbound

Buyers find you through search, content or ads. It compounds, but slowly.

The numbers on this page come from our cold email benchmark study.

Six stages

How outbound actually runs,
stage by stage.

Each stage hands the next a finished result. Skip one and the rest pay for it.

Stage 1

Define the buyer

Industry, size, region and the title that signs.

Buyer profileStep 1

Freight brokerage50 to 200 staffUS MidwestVP OperationsHiring dispatchers

Stage 2

Match companies

Every company in the market that fits the profile.

Companies matched2,400

NFNorthwind Freight120 staff

KLKestrel Logistics85 staff

RCRidgeline Carriers160 staff

Stage 3

Find the person

The decision maker at each company, by title.

Decision makerStep 3

DRDana ReyesVP Operations · Northwind Freight

Signs carrier contracts

Stage 4

Verify the address

SMTP check before anything is sent.

dana@northwindfreight.exampleStep 4

MX record foundpass

Mailbox acceptspass

Not a catch-all domainpass

Result Valid

Stage 5

Write and send

One email per person, from warmed mailboxes.

dispatch hours at NorthwindStep 5

Saw Northwind added two Midwest lanes this quarter. Teams that grow lanes that fast usually feel it first in dispatch hours...

Stage 6

Handle replies

Interested replies get a booking link.

ReplyStep 6

“Sure, Thursday works. Send a link?”Here is my calendar: cal.com/sam/15min

Channels

Email first. Phone and LinkedIn where they earn it.

Email reaches the most buyers for the least cost, so it opens. Phone and LinkedIn work best on people who already replied or on a short list of named accounts.

Getlead runs email end to end
Need dials? B2B phone number lists
Have profiles? LinkedIn URL to email

Outbound channelsEmail first

EmailGetlead runs it

ReachHighest, grows with mailboxesData you needVerified work emailBest forFirst touch at scale

PhonePhone lists, no dialer

ReachOne rep, one call at a timeData you needDirect dial or mobileBest forFollow-up on warm replies

LinkedInProfiles to emails, no DMs

ReachCapped by LinkedIn per accountData you needProfile URLBest forWarming a named account

The math

From companies
to booked meetings.

Set the size of your market and your own rates. The funnel and the sending cost follow.

Market to meetingsYour assumptions

Companies in your market2,400Decision makers per company1Share that verifies valid43.4%Default is our measured valid rate across 383,368 raw B2B addresses.Reply rate3.0%Your assumption. It follows your offer more than anything else.Replies that book a meeting25%

Decision makers2,400

Verified, safe to send1,042

First emails sent1,042

Replies31

Meetings8

Sending cost

$31

Sending cost per meeting

$4

First emails only, at $0.03 each. Follow-ups add sends and usually add replies. Reply and booking rates are your assumptions, not results Getlead promises.

Where outbound breaks

Three failures
that sink most campaigns.

Fix these before blaming the channel. Getlead handles all three before the first email goes out.

Data

Bad data

23.9% of raw addresses we checked were invalid. Bounces land on your domain.

383,368 raw addressesOur data

Valid43.4%

Invalid23.9%

Catch-all16.7%

Unknown16.0%

Domains

Burned domains

A cold or main domain lands in spam. Separate, warmed sending domains stay out of it.

Where the first email landedExample

acme.comMain domain, no warmupSpam

getacme.comNew domain, sent day oneSpam

tryacme.comSeparate domain, warmed weeksInbox

Copy

Generic copy

A merge field is not personalisation. Buyers answer what is true about them.

Template Ignored

Hi {first_name}, I hope this email finds you well. I wanted to reach out about...

Written for Dana Specific

Saw Northwind added two Midwest lanes this quarter. Teams that grow lanes that fast usually feel it first in dispatch hours...

Running outbound in your own tools? Clean the list with the bulk email verifier and send from pre-warmed mailboxes. Want it done for you instead? Compare a lead generation agency.

Pricing

Every stage, one price.
Per email that goes out.

$0.03per email sent

Start with $30, that is 1,000 emails. Nothing else to buy.

Finds the right people to email
Checks every address before sending
Sending inboxes, already warmed up
Writes every email for you
Answers replies, books meetings
No subscription, stop any day

Seeing your plan is free · Credit never expires · Secured by Stripe

Sending thousands a day? Unlimited Outbound is $697 a month, no per-email fee. Talk to the founder →

Leads and verification included Warmed mailboxes included No subscription Credit never expires

New to outbound? Start with the B2B lead generation guide or see how AI GTM works.

FAQ

Outbound lead generation questions

What is outbound lead generation?

Finding companies that fit your ideal customer profile, identifying the decision maker, and contacting them first by email, phone or LinkedIn. It is the opposite of inbound, where buyers find you through search, content or ads.

What is the difference between inbound and outbound lead generation?

Inbound waits for buyers who are already searching and converts them. Outbound picks the buyers you want and starts the conversation. Inbound compounds slowly; outbound can produce replies in the first week, as long as the list, the sending setup and the message are right.

Which outbound channel works best for B2B?

Email reaches the most people for the least cost and is usually the first touch. Phone works best on people who already replied. LinkedIn helps warm named accounts but is capped per account. Most teams lead with email and add the other two for warm leads.

How many emails does it take to book a meeting?

It depends on the offer, the market and the list, so any fixed number is a guess. The calculator on this page lets you set your own reply and meeting rates and shows the emails and cost that follow from them.

Why do outbound campaigns fail?

Three reasons cover most of it: bad data (23.9% of raw B2B addresses we verified were invalid), sending from cold or main domains that land in spam, and generic copy that reads like a template. Fix all three before blaming the channel.

How does Getlead run outbound lead generation?

Paste your website and Getlead builds the profile, matches companies, finds and verifies the decision maker from 177M+ contacts, writes one email per person and sends from warmed mailboxes. Interested replies get your booking link. It costs $0.03 per email sent from a $30 deposit, with no subscription.

Do I need my own domains and mailboxes?

Not on Getlead AI GTM: it sends from mailboxes that already finished warmup. If you run outbound in your own tools, buy separate sending domains and pre-warmed mailboxes so your main domain never carries cold email.

See your outbound pipeline before it sends

Paste your website. The profile, the companies, the people and the first emails are built free.

Rather talk first? Speak to the founder

Seeing your plan is free · From $30 to send · Secured by Stripe

Outbound Lead Generation. From Market to Meetings.

What is outbound lead generation?

How outbound actually runs,stage by stage.

Define the buyer

Match companies

Find the person

Verify the address

Write and send

Handle replies

Email first. Phone and LinkedIn where they earn it.

From companiesto booked meetings.

Three failuresthat sink most campaigns.

Bad data

Burned domains

Generic copy

Every stage, one price.Per email that goes out.

Outbound lead generation questions

See your outbound pipeline before it sends

How outbound actually runs,
stage by stage.

From companies
to booked meetings.

Three failures
that sink most campaigns.

Every stage, one price.
Per email that goes out.