★

4.0Trustpilot

★

4.6G2

Pay Per Lead, Rethought. Pay Per Email Instead.

No fee per lead and no argument about what qualified means. Every email that goes out costs a few cents, and the interested replies are free.

Rather talk first? Speak to the founder

From $30 · $0.03 per email sent · No setup fee · Pause any day

app.getle.ad/ai-gtm/billing

Billing, this week

northwindfreight.com · charged per email that goes out

Pay per email

Emails sent

2,400

this week

Spent

$72.00

2,400 x $0.03

Interested replies

booking link sent

Cost per lead

$4.50

spend / interested replies

LedgerAmount

Campaign 1 sent 480 emailsMon 09:00-$14.40

Interested reply · Dana Reyes, VP OperationsMon 14:12$0.00

Campaign 1 sent 480 emailsTue 09:00-$14.40

Interested reply · Marcus Oyelaran, Head of GrowthTue 11:30$0.00

Campaign 2 sent 480 emailsWed 09:00-$14.40

CreditNever expires

$28.00left of $100.00

Replies, leads and booked meetings add nothing to the bill. Only sent emails do.

Pause sending

Illustrative billing week with demo data. Your numbers depend on your offer and your market.

★ Trustpilot

Rated 4.0/5 · 224 reviews

★

✓ Verified· May 2, 2026

“Replaced Apollo overnight. Reply rate went from 2% to 14% in week one. Wish I found this sooner.”

Natasha B.

Founder, B2B SaaS

★

✓ Verified· May 2, 2026

“Replaced Apollo overnight. Reply rate went from 2% to 14% in week one. Wish I found this sooner.”

Natasha B.

Founder, B2B SaaS

★

✓ Verified· Apr 28, 2026

"I sent 300 emails on day one. By week 2 I had a closed deal. The verification alone is worth it."

Carlos V.

Sales Lead, Series B

★

✓ Verified· Apr 20, 2026

“47 demos booked in 30 days. The unlimited sending is a game changer — I used to pay $300/mo for half this.”

James O.

Head of Growth, Agency

★

✓ Verified· Apr 14, 2026

"Replaced Apollo + Instantly + a CRM with one tool. Saved $400/mo and paid for itself in the first week."

Sophie L.

Outbound Lead, B2B

★

✓ Verified· Mar 31, 2026

“The SMTP verifier is insane. Zero bounces on 2,000 sends. Inbox placement went through the roof.”

Ryan K.

Consultant, RevOps

★

✓ Verified· Mar 19, 2026

“Set up my first campaign in under 20 minutes. Got a reply the same day. Incredibly fast.”

Amara N.

Freelancer, Digital Mktg

★

✓ Verified· Feb 28, 2026

“12 calls booked in the first week alone. No other tool has come close to that ROI.”

Tyler W.

Co-founder, B2B SaaS

★

✓ Verified· May 2, 2026

“Replaced Apollo overnight. Reply rate went from 2% to 14% in week one. Wish I found this sooner.”

Natasha B.

Founder, B2B SaaS

★

✓ Verified· Apr 28, 2026

"I sent 300 emails on day one. By week 2 I had a closed deal. The verification alone is worth it."

Carlos V.

Sales Lead, Series B

★

✓ Verified· Apr 20, 2026

“47 demos booked in 30 days. The unlimited sending is a game changer — I used to pay $300/mo for half this.”

James O.

Head of Growth, Agency

★

✓ Verified· Apr 14, 2026

"Replaced Apollo + Instantly + a CRM with one tool. Saved $400/mo and paid for itself in the first week."

Sophie L.

Outbound Lead, B2B

★

✓ Verified· Mar 31, 2026

“The SMTP verifier is insane. Zero bounces on 2,000 sends. Inbox placement went through the roof.”

Ryan K.

Consultant, RevOps

★

✓ Verified· Mar 19, 2026

“Set up my first campaign in under 20 minutes. Got a reply the same day. Incredibly fast.”

Amara N.

Freelancer, Digital Mktg

★

✓ Verified· Feb 28, 2026

“12 calls booked in the first week alone. No other tool has come close to that ROI.”

Tyler W.

Co-founder, B2B SaaS

$200+

per qualified lead, published range $200 to $500

$300+

per held meeting, published range $300 to $600

$0.03

per email sent on Getlead, the whole bill

$4.50

a lead, if one in 150 emails gets a yes

What is pay per lead?

Pay per lead is a pricing model where a lead generation company charges a fixed fee for each lead it delivers instead of a monthly retainer. For B2B outbound, published prices run about $200 to $500 per qualified lead, with the definition of qualified written into the contract. Pay per appointment works the same way, priced per held meeting.

Who defines a lead

The provider, in the contract: a title list, a company size, and their judgment of interest.

Who carries the risk

The provider, which is why it is priced into every lead. Setup fees and pilots cover the rest.

Three ways to pay

Per lead, per meeting,
or per email.

Same goal, three term sheets. Read the price, then read who decides what you are paying for.

Pay per leadterm sheet

You pay forA lead the agency calls qualified

Price$200 to $500 a lead

Who defines itThe agency, in the contract

Setup feeOften $3,000 to $5,000

Minimum termUsually a pilot or minimum

Risk sits withShared, priced into each lead

Industry estimate, IntentSignal, checked September 2026

Pay per appointmentterm sheet

You pay forA meeting that is held

Price$300 to $600 a meeting

Who defines itThe contract: title, size, show-up

Setup feeOften $3,000 to $5,000

Minimum termUsually a pilot or minimum

Risk sits withAgency, priced into each meeting

Industry estimate, SalesHive, checked September 2026

Pay per email (Getlead)Getlead

You pay forAn email that actually goes out

Price$0.03 an email

Who defines itNobody: a reply is in your inbox

Setup feeNone

Minimum termNone, pause any day

Risk sits withYou, on a few cents at a time

From $30 of credit, no contract

Calculator

What one lead costs
at $0.03 an email.

Set how many emails it takes to earn one interested reply. That number is yours to judge, not ours to promise.

Cost per leadYour assumptions

Leads you want a month20Emails per interested reply150Your assumption. It moves with your offer, your market and your list. Lower is better.Pay per lead price you were quoted$350Published range for B2B outbound: $200 to $500 a qualified lead.

Paying per email

$4.50per lead

3,000 emails x $0.03 = $90 a month for 20 leads

Pay per lead contract

$350per lead

$7,000 a month for 20 leads, before any setup fee

Difference each month$6,910

A lead here means an interested reply you judge yourself; a contract lead also has to match the agency's checklist. The reply rate is your assumption, not a result Getlead promises.

The definition

A lead is a reply in your inbox. You decide if it counts.

Pay per lead contracts bill against a checklist the agency applies. On Getlead there is nothing to dispute: you read the reply and the thread behind it.

No qualification clause to argue over
The full thread, not a lead report
Interested replies already have your booking link

Contract, clause 4: billable leadAgency checks

Job title inside the agreed list

Company size and industry inside the brief

Contact details confirmed

Expressed interest, judged by the agency

Getlead: a reply in your inboxYou decide

Dana Reyes · Northwind Freight14:12“Sure, Thursday works. Send a link?”Booking link sent at 14:16. The whole thread is yours to read.

Inside the price

What $0.03 covers, and what it never adds

The list, the verification, the writing, the warmed mailbox and the reply handling sit inside the price of the email. Nothing is billed per lead on top.

From $30 of credit, which never expires
No setup fee and no minimum term
Pause sending any day

One email, $0.03Everything inside

Finding the person who signsincluded

SMTP check before sendingincluded

One email written for themincluded

Sent from a warmed mailboxincluded

Reply answered with your linkincluded

Setup fee Minimum term Fee per lead

Honest fit

When each model
is the right call.

Pay per lead is not wrong. It costs more because someone else carries the risk and the reply handling.

Choose this when

Pay per lead or per meeting

Nobody on your team can answer replies within a day
You need leads qualified by phone, not by email
Budget rules say you may only pay for delivered results

Choose this when

Pay per email on Getlead

You can judge a reply yourself and take the call
You want to test a market for tens of dollars, not thousands
You would rather see every email than trust a lead report

Comparing full outsourcing instead? See what a lead generation agency or a cold email agency charges, or read the B2B lead generation guide.

Pricing

One unit to pay for.
The email that goes out.

$0.03per email sent

Start with $30, that is 1,000 emails. Nothing else to buy.

Finds the right people to email
Checks every address before sending
Sending inboxes, already warmed up
Writes every email for you
Answers replies, books meetings
No subscription, stop any day

Seeing your plan is free · Credit never expires · Secured by Stripe

Sending thousands a day? Unlimited Outbound is $697 a month, no per-email fee. Talk to the founder →

No fee per lead No setup fee No minimum term Credit never expires

FAQ

Pay per lead questions

What is pay per lead in B2B lead generation?

A pricing model where you pay a fixed fee for each lead a provider delivers, rather than a monthly retainer. Published B2B outbound prices sit around $200 to $500 per qualified lead, and many providers add a $3,000 to $5,000 setup fee and a pilot period (industry estimates, checked September 2026).

Is Getlead pay per lead?

No. Getlead charges $0.03 for each email that actually goes out, from a $30 deposit, with no setup fee and no contract. Interested replies land in your inbox with your booking link already sent, and you decide which ones count as leads.

How much does a lead cost if I pay per email?

It depends on how many emails it takes to earn one interested reply, which depends on your offer and market. As a worked example, if one in 150 emails earns an interested reply, a lead costs 150 times $0.03, or $4.50. That is an assumption, not a promise, and the calculator on this page lets you change it.

What is pay per appointment lead generation?

The provider is paid for each sales meeting that is booked and held, commonly $300 to $600 a meeting for B2B and more for C-suite buyers. Contracts define what counts: the buyer's title, company size, and whether a no-show is billed.

Who carries the risk in each model?

With pay per lead or pay per appointment the provider carries more of the risk, and prices it into each lead or meeting. With pay per email you carry the risk, but on a few cents at a time, you can stop any day, and you see every email that went out.

Is a Getlead lead the same as an agency qualified lead?

Not exactly. A Getlead lead is a real person who replied with interest to an email written for them. An agency qualified lead usually means it also matched a checklist in the contract. You qualify Getlead leads on the call, the same way an agency's client does in the end.

When is pay per lead the better choice?

When nobody on your team can answer replies quickly, when you need leads qualified by phone, or when your budget only allows paying for delivered results. If you can judge a reply yourself, paying per email is usually far cheaper per lead.

See your leads before you pay for a single email

Paste your website. The segments, the people and the first emails are built free. Add credit only when you want it sending.

Rather talk first? Speak to the founder

Seeing your plan is free · From $30 to send · Secured by Stripe

Pay Per Lead, Rethought. Pay Per Email Instead.

What is pay per lead?

Per lead, per meeting,or per email.

What one lead costsat $0.03 an email.

A lead is a reply in your inbox. You decide if it counts.

What $0.03 covers, and what it never adds

When each modelis the right call.

One unit to pay for.The email that goes out.

Pay per lead questions

See your leads before you pay for a single email

Per lead, per meeting,
or per email.

What one lead costs
at $0.03 an email.

When each model
is the right call.

One unit to pay for.
The email that goes out.