Link builders send the most-templated emails on the internet, which is why the generic ones get 0.5% reply rates. These four earn placements by giving value before asking.
Hi {{firstName}},
Your guide '{{pageTitle}}' links to {{brokenUrl}} in the {{section}} section, and that page now 404s.
We maintain an up-to-date resource on the same topic: {{yourUrl}}. If it fits, it's a one-line swap for your readers.
Either way, figured you'd want to know about the 404.
{{signature}}Hi {{firstName}},
Your {{topic}} resource list is one of the few that's actually curated, most are link dumps.
We published {{yourAsset}}: {{oneLineValue}}. It's been cited by {{citation}} already. If it clears your bar, here it is: {{yourUrl}}.
No hard feelings if not.
{{signature}}Hi {{firstName}},
We analyzed {{sampleSize}} {{dataSubject}} and found something your readers would care about: {{statistic}}.
Full dataset and charts are free to cite with attribution: {{yourUrl}}.
Want the summary table for a piece you're working on?
{{signature}}Hi {{firstName}},
Two article ideas your audience hasn't seen on {{site}} yet:
1. {{idea1}}
2. {{idea2}}
I wrote {{previousPost}} ({{socialProof}}), and I'd bring the same depth. Full draft on spec, you publish only if it's good.
Which idea fits better?
{{signature}}Before sending: verify every address with the free email verifier, check your domain with the deliverability test and run your final copy through the spam test.
Templates that lead with value to the editor win: a broken link you found on their page, a resource that fills a real gap in their article or a data point their readers would cite. Pure 'please link to us' asks convert near zero.
5-10% for well-personalized campaigns, under 1% for spray-and-pray. The difference is reading the target page first: name the exact article, section and why your resource fits. Editors reply to people who clearly did the homework.
Look up the author or content lead rather than info@ addresses, then verify before sending because stale editorial addresses bounce often. Getlead finds and SMTP-verifies contact emails so your outreach domain reputation stays clean.
Customer reviews
Don't take our word for it