Every business owner knows their website has problems; your email just has to name the specific ones. Concrete observations about THEIR site outperform portfolio links every time.
Hi {{firstName}},
I tested {{company}}'s site: {{seconds}} seconds on mobile (Google recommends under 2.5). At that speed, roughly {{bouncePct}} of visitors leave before seeing anything.
We rebuilt {{similarCompany}}'s site to load in under 1.5s and their inquiries rose {{result}}.
Want the full speed report? Free, already ran it.
{{signature}}Hi {{firstName}},
Spent 10 minutes on {{company}}'s homepage. Three things are costing you leads:
1. {{observation1}}
2. {{observation2}}
3. {{observation3}}
All three are 1-2 week fixes. Want mockups of what they'd look like solved?
{{signature}}Hi {{firstName}},
People comparing {{company}} and {{competitor}} see two very different first impressions, and right now {{competitor}}'s site wins on {{dimension}}.
We rebuilt {{similarCompany}}'s site for exactly this reason: {{result}}.
Want a side-by-side breakdown? Already made it, happy to send.
{{signature}}Hi {{firstName}},
{{mobilePct}} of your traffic is mobile, and {{company}}'s mobile experience has {{painPoint}}.
Quick proof: open your site on your phone and try to {{keyAction}}. That friction is measurable revenue.
We fix exactly this: {{similarCompany}} saw {{result}} post-launch. Worth a look at the plan?
{{signature}}Before sending: verify every address with the free email verifier, check your domain with the deliverability test and run your final copy through the spam test.
The teardown approach wins: name 2-3 specific issues on the prospect's current site (speed, mobile layout, dated design) and attach a relevant before/after. Concrete observations about their own site outperform portfolio links alone.
Target businesses whose sites show clear, fixable problems: slow load times, no mobile version or a years-old design. Lead with the specific issue and its business cost, then offer a small first project rather than a full redesign pitch.
Search by industry and location (for example, dentists in Austin), then pull the owner or marketing contact with a verified email. Getlead scrapes local business sources, extracts the contact and SMTP-verifies it before export.
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