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Wiza owns a specific workflow: run a search in LinkedIn Sales Navigator, click Wiza, get back a verified email list. Its pricing has two layers people forget to add together: Wiza's own per-seat plans ($49 to $166 per user per month), and the $99+ monthly Sales Navigator subscription the workflow requires.
This guide covers Wiza pricing in 2026: each plan, the credit system, the full-stack math including LinkedIn's cut, and when the Sales Nav export workflow justifies its total cost.
Wiza pricing at a glance
The short version before we dig in. Here is what Wiza pricing looks like on the published tiers:
Confirm the current numbers on the official Wiza pricing page, and read unfiltered user sentiment about value on Wiza's G2 reviews. Published prices change; the pricing model rarely does.
The Wiza plans, decoded
Each tier targets a different buyer. Here is what actually changes as you move up:
Starter ($49/user/mo)
Monthly email credits for modest export volume. The entry point for testing the workflow.
Email ($83/user/mo)
More email credits for consistent prospecting. The realistic tier for an active user.
Email + Phone ($166/user/mo)
Adds phone credits for teams that call. The full Wiza experience at full price.
The LinkedIn layer
Sales Navigator (~$99+/mo per seat) is effectively mandatory: it is where the searches Wiza exports actually live.
What actually drives the Wiza bill: per-seat plans plus the Sales Navigator tax
Wiza meters exports with credits on per-seat plans: each verified email returned consumes credit. The verification-included model is honest (you pay for deliverable addresses, not guesses), and pay-as-you-go credits exist for irregular usage.
The structural cost is the dependency: Wiza is a bridge from Sales Navigator, so every seat needs both subscriptions. One SDR's real stack is $83 (Wiza Email) plus $99 (Sales Nav): $182 a month before a sending tool enters the picture.
The real cost of Wiza in practice
Sticker prices are the floor, not the ceiling. Here is the realistic annual math for common setups:
Per seat per year, the Wiza workflow costs $1,800-2,200 before anything gets sent. The verified emails are real; the stack around them is the expense.
Hidden costs to budget for
Beyond the plan itself, these are the costs that surprise new Wiza buyers:
- The Sales Navigator tax. $99+/mo per seat to LinkedIn is a hard requirement of the workflow, rarely counted in Wiza cost discussions.
- Per-seat multiplication. Both subscriptions scale with headcount: 3 SDRs means 3 Wiza seats and 3 Sales Nav seats.
- No sending layer. Wiza produces lists. Campaigns need a separate sender with warm-up, a third subscription.
Is Wiza worth the price?
If your team's prospecting genuinely lives in Sales Navigator saved searches (curated lists, complex boolean filters, account mapping), Wiza is the cleanest bridge from that work to verified emails, and its verification quality is solid.
If Sales Navigator is only in the stack because Wiza needs it, you are paying LinkedIn $1,200 a year per seat for a search interface. Persona-searchable databases skip both subscriptions entirely.
A lifetime alternative: Getlead
If the recurring math above made you wince, Getlead flips the model. Instead of monthly billing it is a one-time lifetime purchase from $9.90 that bundles the full outbound stack: a 420M+ verified B2B database, 50,000 scraped leads a month, built-in SMTP verification, 300,000 sends a month with AI warm-up and a CRM. No credits, no seats, no renewal.
Wiza still wins for some buyers, and the honest breakdown of where is in our Getlead vs Wiza comparison. But if your job is finding verified contacts and emailing them, one month of Wiza often costs more than Getlead does forever.
Wiza pricing FAQ
How much does Wiza cost in total?
Wiza plans run $49-166 per user per month, plus the required Sales Navigator subscription at ~$99+/mo. A working solo setup starts around $150-265 monthly.
Does Wiza work without Sales Navigator?
Technically it has some standalone features, but the core workflow (exporting Sales Nav searches) requires an active Sales Navigator subscription.
Are Wiza's emails verified?
Yes, verification is built into exports and you are charged for valid emails, which is one of Wiza's genuinely fair pricing choices.
What replaces the Wiza + Sales Navigator stack?
Getlead: search 420M+ contacts by the same persona filters directly, SMTP-verify on export and send campaigns, for a one-time $9.90 instead of $150-265 monthly.