18 articles

Deliverability Guides

Every Getlead guide on deliverability, newest first.

Spam Complaint Rate: The One Metric That Ends Cold Email Programs

Three complaints per thousand emails puts you at the ceiling. How the rate is calculated, where to see it, and the levers that actually move it down.

10 min readRead

Gmail, Yahoo and Microsoft Sender Requirements: The 2026 Checklist

Authentication, the 0.3% spam ceiling and one click unsubscribe, in implementation order, with the rejection codes you get when you skip one.

10 min readRead

Why Cold Emails Land in Spam: A Diagnostic Order of Operations

Work the causes in the order they actually break: authentication, then domain history, then list quality, then content. Most teams start at the wrong end.

11 min readRead

Dedicated Sending Domains: How to Set Them Up Without Wrecking Your Main One

Why cold outbound never runs from your primary domain, how many sending domains you need, and the naming, DNS and warm-up sequence that keeps them clean.

10 min readRead

Cold Email Sending Limits: What Providers Allow vs What Is Actually Safe

Google allows 2,000 a day and Microsoft 10,000 recipients. Neither number is a cold email plan. Here is the safe volume per mailbox and the math behind it.

10 min readRead

Mailbox Rotation: Spreading Cold Email Volume Without Looking Like a Bot

How rotation distributes sends across mailboxes and domains, the ratios that hold up, and the three ways teams implement it badly.

10 min readRead

DMARC Policy: Going From p=none to p=reject Without Losing Mail

What each DMARC policy does, how to read aggregate reports, and the staged rollout that gets you to enforcement without blocking legitimate email.

10 min readRead

Soft Bounce vs Hard Bounce: Reading the Codes and Acting on Them

What 4xx and 5xx responses mean, which bounces to suppress immediately, which to retry, and the thresholds that separate a bad list from a bad setup.

10 min readRead

The Unsubscribe Link Is a Deliverability Feature, Not a Legal Chore

One click unsubscribe, the 48 hour and 10 day rules, and why hiding the opt-out costs more deliverability than the contacts it saves.

10 min readRead

Email Blacklists: How You Get On One and What Actually Removes You

Which blocklists matter, how to check whether you are listed, the delisting process for each type, and the sending behaviour that got you there.

10 min readRead

A Cold Email Deliverability Audit You Can Run in One Afternoon

Twenty checks across authentication, domain, list and sending behaviour, in the order that finds the cause fastest, with the numbers to compare against.

11 min readRead

The Cold Email Ramp-Up Schedule: Week by Week to Full Volume

A four week warm-up plan with daily volumes, what to watch at each stage, and the signals that mean stop rather than continue.

10 min readRead

Gmail vs Outlook Deliverability: Two Filters, Two Sets of Rules

Why the same campaign lands in one inbox and the spam folder in another, what each provider weighs, and how to diagnose them separately.

10 min readRead

Sender Reputation Monitoring: The Four Dashboards Worth Checking

Postmaster Tools, SNDS, DMARC reports and your own reply data. What each one reveals, how often to look, and the thresholds that mean act now.

10 min readRead

Email Bounce Rate: What's Acceptable & How to Fix It (2026)

Hard vs soft bounces, the thresholds that trigger spam-foldering, and the exact playbook to get your email bounce rate under 2% and keep it there.

9 min readRead

How Many Inboxes and Domains Do You Need for Cold Email?

Calculate cold email inbox and domain capacity from monthly prospects, sequence steps, sending days, reserve capacity and ramp assumptions.

11 min readRead

How to Warm Up an Email Domain: The 2-Week Plan (2026)

A day-by-day email domain warm-up plan for 2026: volumes, the engagement signals that matter, automation options, and the mistakes that restart the clock.

11 min readRead

SPF, DKIM & DMARC Explained in Plain English (2026 Guide)

What SPF, DKIM and DMARC actually do, why Gmail and Yahoo require them, and the exact records to publish, explained without jargon in one guide.

11 min readRead

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