60 articles

Lead Generation Guides

Every Getlead guide on lead generation, newest first.

Franchise Lead Generation: Two Audiences, One Confused Funnel

Franchise development and franchisee marketing are different problems. How to separate them, and where B2B outbound fits in each.

10 min readRead

Real Estate Leads: What Each Channel Costs and the B2B Market Behind It

Buyer and seller lead prices by channel, why cost per lead misleads, and the commercial side of property that outbound reaches without a marketplace.

10 min readRead

Recruitment Agency Business Development: Winning Clients, Not Candidates

Client acquisition overtook candidate shortage as the top agency challenge. Where new logos come from, and the split between expansion and net new.

10 min readRead

Solar Leads: Prices by Channel, Sit Rates and Cost Per Close

Shared, exclusive and appointment pricing for solar leads, the contact and sit rates behind them, and the installer side that outbound reaches directly.

10 min readRead

Selling Into Healthcare: Long Cycles, Large Committees, Low Conversion

Healthcare buying runs on 13 month cycles and committees of many stakeholders. How to build outbound that survives that, and what to measure instead.

11 min readRead

Manufacturing Outbound: Engineering Buyers, Long Cycles, Cheap Leads

Industrial cycles run months, committees mix engineering with procurement, and cost per lead sits low. How to build outbound for that combination.

11 min readRead

Outbound Team Structure: Ratios, Ownership and the Failure They Hide

SDR to AE ratios by segment and motion, who should own data and deliverability, and why a skewed ratio usually points at a different problem.

11 min readRead

Finding Shopify Stores at Scale: Detection, Counts and What Is Actually Sellable

Shopify stores are detectable from page source, but live counts differ by millions. How to build a list that excludes the dead ones and reaches an owner.

11 min readRead

Yelp as a Lead Source: What It Is Good For and Where It Ends

Yelp lists local businesses with categories and reviews but almost no email. What it can and cannot supply, and the legal line around collection.

11 min readRead

B2B Data Services in 2026: What They Sell and How to Judge Them

The six categories of B2B data services, the four metrics that separate a real supplier from a reseller, and the questions to ask before you sign.

11 min readRead

The B2B Marketing Database: Build It, Segment It, Keep It Alive

A B2B marketing database is not a file, it is an asset with a decay clock. What fields to keep, how to segment, and the re-verification cadence that works.

11 min readRead

How to Buy B2B Data in 2026 Without Wasting Half of It

What B2B data actually costs per usable record, what the law allows, and how to test a vendor before you pay. Based on 383,368 verified addresses.

12 min readRead

How to Find a Founder's Email Address (and Whether You Should Use It)

Where founder addresses actually live, why small company patterns differ, and the question to answer before writing to the person who owns the company.

10 min readRead

How to Find HR Manager Emails That Still Work Next Month

Where HR contacts live, why this role churns faster than most, and the verification cadence that keeps an HR list usable past the first campaign.

9 min readRead

How to Find Recruiter Emails Across 27,000 Staffing Firms

The US staffing market is 27,000 firms and heavily concentrated. Where recruiter contacts live, how to split agency from in-house, and what to verify.

9 min readRead

Writing an ICP You Can Actually Filter On

Most ICPs are positioning statements. This turns yours into database filters, a scoring rubric and a segment you can verify and send to this week.

10 min readRead

Lead Deduplication: Merging Records Without Losing the Good One

Why duplicates appear, which key to match on, how to decide which record survives a merge, and the safeguards that stop a dedupe from deleting pipeline.

10 min readRead

CRM Data Hygiene: The Checklist That Keeps a Pipeline Trustworthy

What to check daily, monthly and quarterly, which fields are worth enforcing, and how to price the cleanup against the cost of leaving it alone.

10 min readRead

The Enrichment Waterfall: Querying Providers in the Right Order

How sequential enrichment raises coverage without paying twice, the order that costs least, and the accounting that tells you when to stop adding sources.

10 min readRead

B2B Data Compliance: What You Have to Be Able to Show

The records that make outbound defensible: lawful basis, provenance per contact, notice, suppression and retention, with the practical version of each.

10 min readRead

Intent Data: Which Signals Are Real and Which Are Sold to You

First-party, co-op and bidstream signals are not the same product. What each one can support, where accuracy claims come apart, and how to act on it.

10 min readRead

Auditing a Lead List You Did Not Build

A one hour audit for an inherited or purchased list: seven checks, the numbers to compare against, and the point where rebuilding beats cleaning.

10 min readRead

Lead Scoring for Outbound, Where Nobody Raised Their Hand Yet

Inbound scoring rewards engagement you do not have. How to score a cold list on fit and signal, and why negative scoring does most of the work.

10 min readRead

MQL vs SQL: A Definition Fight Worth Settling Once

What separates a marketing qualified lead from a sales qualified one, who owns the handoff, and how to write criteria both teams can be held to.

8 min readRead

What Is Lead Generation? The Two Halves Nobody Separates

Lead generation is demand capture and demand creation doing different jobs. What counts as a lead, who owns each half, and how the two are measured.

8 min readRead

What Is Outbound Sales? The Model and Its Real Constraints

Outbound sales means you start the conversation. What the model requires, where it beats inbound, and the arithmetic that decides if it can work.

8 min readRead

What Is a Lead Database? The Difference From a List

A lead database has a schema, provenance and a refresh cadence. What separates it from an export, what it should contain, and what it costs to keep alive.

8 min readRead

What Is a Sales Lead? Three Conditions, Not One Name

A name in a spreadsheet is not a lead. The three conditions a record must meet, the types teams confuse, and why most counted leads fail the second one.

8 min readRead

What Is Account Based Marketing? The Version That Survives Contact With a Small Team

ABM targets accounts rather than leads. What it actually requires, the three tiers that make it affordable, and when it is the wrong model entirely.

8 min readRead

What Is Buyer Intent? Separating Evidence From Inference

Buyer intent covers observed behaviour and modelled guesses under one word. What each type can support, how they are collected, and where they mislead.

8 min readRead

Outbound vs Inbound: Choosing by Constraint, Not by Preference

The two motions differ in who starts, how fast they ramp and what they cost. A decision framework based on market size, deal value and time to results.

8 min readRead

What Is a Sales Pipeline? Stages That Mean Something

A pipeline is a set of stages with exit criteria and conversion rates. How to define stages that hold up, and how to work backwards from a revenue number.

8 min readRead

What Is Sales Automation? Automating the Steps, Not the Judgement

Sales automation removes repeated mechanics from a rep's day. What is safe to automate, what breaks when you do, and the order that pays back fastest.

8 min readRead

Is Scraping B2B Data Legal? The Three Lines That Actually Matter

Public data, terms of service and personal data are three separate questions. What courts settled, what they did not, and where the risk sits.

9 min readRead

Job Postings as a Lead Source: The Signal Hiding in Plain Sight

A job posting is a dated, public statement of intent. What to extract, how to turn it into a targeting signal, and how to write to it well.

9 min readRead

Business Directories as a Lead Source: What They Are Good For

Directories give you companies, not people. What they cover well, why the contact data is weakest there, and how to turn a listing into a usable lead.

9 min readRead

Sales Navigator Lists: Getting the Filters Out Without Risking the Account

Sales Navigator has the best B2B filters and no emails. How to use it for targeting, why automation risks the account, and the safer path to contacts.

9 min readRead

Scraping vs Buying B2B Data: A Cost and Risk Comparison

Scraping looks free and buying looks expensive. The real comparison includes verification, maintenance and risk, which changes the answer for most teams.

9 min readRead

HVAC Leads: What They Cost and Which Ones Are Worth Buying

Shared marketplace leads close at a fraction of exclusive ones. The real cost per booked job by channel, and where outbound beats buying leads outright.

9 min readRead

MSP Lead Generation: Selling IT Services Into a Trust Business

Managed services is a trust purchase with long cycles. The triggers that open the door, the segments worth targeting, and the outbound shape.

9 min readRead

CRM or Spreadsheet for Outbound? The Honest Threshold

A spreadsheet works longer than vendors admit and fails in specific ways. The four failures that mark the threshold, and what to fix before migrating.

9 min readRead

Cleaning a Lead CSV: The Ten Passes That Matter

Ten passes in the order that saves the most work, from encoding and whitespace to role addresses and verification, with what each one typically removes.

9 min readRead

Firmographic Data: The Attributes That Actually Segment a Market

What firmographics are, which fields hold their value and which rot, and how to build segments that survive contact with a real database.

9 min readRead

Insurance Leads: Prices by Vertical and the Agency Side Nobody Works

Shared and exclusive lead prices by vertical, why costs keep rising, and the commercial agency market that outbound reaches without a marketplace.

9 min readRead

Law Firm Lead Generation: Where the Money Goes and Why Most Leads Die

Legal leads are among the most expensive anywhere, and most never reach retainer. What the numbers say, and the B2B side of legal that nobody bids on.

9 min readRead

Technographic Data: Knowing What a Company Runs, and What That Is Worth

How tech stack detection works, why front end detection is reliable and back office claims are not, and the two plays technographics genuinely support.

9 min readRead

How to Prioritize B2B Prospects Before Outreach

Use a transparent 100-point B2B prospect scoring framework for fit, timing, reachability and evidence before outreach.

11 min readRead

LinkedIn Outreach vs Cold Email: Which Wins in 2026?

LinkedIn DMs or cold email in 2026? Reply rates, scale limits, account risk and cost compared, plus the combined sequence that beats either channel alone.

10 min readRead

Business Owner Email Lists: Build Verified Ones, Skip the CSV Graveyard

How to get a business owner email list that actually delivers: why static CSVs bounce, the 4 sourcing options priced, and building a verified owner list in 10 minutes.

8 min readRead

How to Find the Right Decision-Makers at a Company

Map economic buyers, champions, users and evaluators to searchable B2B titles, then build an account-level contact plan.

11 min readRead

Lead Generation Virtual Assistant: Costs, Tasks & the Software Math

A lead generation virtual assistant costs $500 to $1,500+ a month. Here is what they actually do, when hiring makes sense, and when software does the job for $19.90.

8 min readRead

How to Build a B2B Prospect List That Is Ready to Contact

Build a focused B2B prospect list from your ICP, find the right buyers, apply verification policy and prepare campaign-ready segments.

12 min readRead

11 B2B Lead Generation Strategies That Work in 2026

The B2B lead generation strategies actually producing pipeline in 2026, ranked by cost per meeting and time to first result: cold email, LinkedIn and more.

13 min readRead

Digital Marketing Agency Lead Generation: What Actually Fills the Pipeline

How digital marketing agencies generate leads in 2026: outbound systems, niche positioning, proof-first outreach and metrics that separate pipeline from noise.

9 min readRead

7 Best Lead Capture Tools in 2026 (By Capture Method)

The best lead capture tools for 2026 compared by method: outbound capture, forms, chat, popups and landing pages, with honest pricing and who each tool fits.

9 min readRead

How to Scrape Data from Google Maps (3 Methods Compared)

Three ways to scrape data from Google Maps compared: the official Places API, DIY web scraping and no-code scrapers, with costs, limits and legality explained.

8 min readRead

How to Find Anyone's Email Address in 2026 (9 Proven Ways)

9 proven ways to find someone's email address in 2026, ranked by speed and accuracy: databases, pattern guessing, verification, free tools and manual methods.

12 min readRead

How to Find a CEO's Email Address (8 Ways That Work in 2026)

Find any CEO's email address free: 8 proven methods from pattern guessing and SMTP verification to B2B databases, directories and SEC filings.

10 min readRead

B2B Lead Generation in 2026: The Complete Guide

The complete B2B lead generation guide for 2026: how to find leads, verify them, run cold email that lands, choose tools, and build a repeatable pipeline.

18 min readRead

How to Scrape Leads from LinkedIn in 2026 (Step-by-Step)

A practical guide to scraping B2B leads from LinkedIn in 2026: what works, what gets you banned, and how to get verified emails from profiles at scale.

9 min readRead

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